Award-Winning
District ADDYs: Public Service Collateral
Overview
Be the Change provided outreach, support and social services to some of the more marginalized people, including at-risk youth and the homeless, until mid-2019. When we engaged with them for brand exploration, we quickly learned that their donors and the recipients of their services were responsive to contrasting messages and images, so our branding process had to demonstrate need and urgency to their donors, but hope and trustworthiness with the people they help.