How We Helped
Together, we developed a plan: create a series of marks that nodded to the different logos Lippert Bros. had over the years—with a variety of shapes, sizes, detail, and color options—so that the perfect mark would exist, no matter what the application might be throughout the year. Each mark is different, but they are unified through a system of colors, typefaces, and visual language. We also wrote a tagline to capture the mood of the celebration, "Building on 100 years of experience."